“Hey, that’s my face! You can’t just wear my face!”

Those words come at the end of a recent, gone-viral Super Bowl LV commercial featuring the face of one of the 1990s’ premier comedic sidekicks: Jason Alexander, who played George Constanza on Seinfeld. Or more accurately, the commercial features his many faces, from indignant to horrified, befuddled to disdaining, nauseated to enraged, all of them arrayed on a teenager’s hoodie silently protesting its poor treatment. And in this case, Jason Alexander has a good reason to complain, because, well… he’s dirty and requires apologizing.

Watchable on YouTube, the commercial — for laundry detergent Tide — features a mother with a laundry basket asking her son to clean his Jason Alexander hoodie (emblazoned with Alexander’s giant, then-smiling face). The son replies, “It looks clean to me,” and cue the montage of ignominy set to ’90s-like sitcom music: Jason Alexander hoodie being drooled on by a dog, sat on, run on, used to clean a phone, strewn on the floor and victimized by… let’s call it falling meat? And of course, being ground into the floor while its wearer does the worm. At each new instance of dirty disgrace, the face on the hoodie changes and treats us to a fresh Alexander expression of disgust.

While this commercial may prompt some younger viewers to say, “Um… who’s that guy?” it left others with the more eternal, poignant question: “How can I get me one of them hoodies??”

You can't buy a Jason Alexander hoodie, but you can win one

YouTube