Actress Lauren Cohan, who plays Maggie on The Walking Dead, is the main character in the video. It opens up with her sitting on a couch and scrolling through channels. She lands on a self-help segment about decluttering one’s life and looks around her house at some potential clutter she starts clearing out. It then follows her on a romantic journey and she ends up on a failed date. But the items she attempted to discard somehow build themselves into a human-ish form and show up at her door as a potential dating partner. The being has roller skates for feet, a hand mirror for a face, and an old mop for hair — the hair in particular gives off vibes of Tom Petty.

After a successful date, the pair is on a high, but the imitation Petty slips after leaving her house for the evening. Little by little, passersby take the items that created him. The following day Cohan’s character finds just one piece of him left — a heart-shaped jewel — and the video closes.

Ahead of the video’s premiere, the actress tweeted that she was “…honoured to be a part of this project.” And who wouldn’t be?